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Thursday, November 19, 2009

Marketing Elsie Houston 

In late 1940, Elsie Houston signed with Willmore & Powers, a management agency. I've included a page from her press kit. (Click on it for a better view). It includes a "suggested program" featuring her Classical and Folk-Lore repertoire as well as press notices drawn from France and Brazil. Other parts of the press kit include a head shot (the photo used in her obituary) and excerpts of reviews and profiles in New York and Chicago papers.

The kit uses language from an Olin Downes review for her tagline: "Elsie Houston: A remarkable diseuse...a master musician." (Note: the "voodoo" act is mentioned but not highlighted. This would change.)

[My thanks to the generous reader who found this for me.]

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